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Local SEO
Learn how to optimise your online presence for local searches, boost visibility in your target area, and drive high-intent traffic to your business.
What's included?
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Google Business Profile Optimisation
Learn how to fully optimise and maintain your GBP to maximise visibility in local search and map results. -
Local Landing Page Best Practices
Understand how to build high converting, locally relevant pages that strengthen your location signals. -
Citations, NAP Consistency & Reviews
Get clear guidance on managing citations, keeping your NAP accurate, and using reviews to build local authority.
Course Lessons
Frequently asked questions
What is the local SEO course category about?
This category covers how to track, analyse, and optimise local search performance, including Google Business Profile (GMB) management and AI visibility tracking.
How do I track local rankings over time?
Use Local Falcon scans and reporting to monitor keyword rankings, visibility, and map performance over time.
How do Local Falcon insights help with optimisation?
Local Falcon provides geo-grid data, heatmaps, and actionable insights to inform local SEO strategy and improve rankings.
How can I measure local visibility in AI tools?
Lessons cover how to track visibility in ChatGPT and Google AI Overviews, helping you understand how AI perceives local results.
Is there a local audit template?
Yes, there is a local audit template that provides you with a structured framework for assessing a business's local search search performance.
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