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Processes & Templates

This course brings together our key workflows and templates, showing you how we plan, execute, and deliver work consistently across the business.

Step by Step Process Guides

Clear, practical walkthroughs for key workflows like sprint planning, keyword sitemaps, schema audits, CRO reviews, and more.
Frameworks & Best Practices

Proven methods and internal standards that show you exactly how we run SEO, PPC, CRO, and content processes at Ink Digital.
Tools, Templates & Real Examples

Ready to use templates, checklists, and annotated examples to help you confidently apply each process in real client work.

Templates

Competitor Audit

A ready to use template for analysing competitors' SEO performance and identifying opportunities.

Schema Audit Presentation

A presentation template to use for reporting and presenting schema to clients.

Schema Audit Template

A template to review current schema and recommend further schema suggestions.

Sprint Progress Report

A template to review completed work and key results from a sprint and plan priorities for the next sprint.

Long Form/Blog Content Audit

A template to evaluate long form and blog content and identify optimisation opportunities.

Sales Proposal

A ready to use deck to structure and present client proposals clearly and professionally.

Tracking Audit

A ready to use checklist for tracking audits.

Local Audit Template

A structured template to help you review Google Business profiles.

Technical Audit

A template to review a website's technical setup and identify issues to improve SEO performance.

AI Overview & ChatGPT Analysis

A template to capture insights from AI Overviews and ChatGPT outputs to inform SEO strategy decisions.

Course Lessons

Frequently asked questions

What is the processes and templates course about?

This course combines our key workflows and ready-to-use templates, showing you how we plan, execute, and deliver work consistently across the business.

Which templates are included and what are they for?

Competitor Audit - Analyse competitors performance for SEO and strategy insights.
Sprint Progress Report - Review completed work, track results, and plan the next sprint.
Long Form/Blog Content Audit - Identify optimisation opportunities for long-form content.
Sales Proposal Deck - Structure and present client proposals clearly.
Technical Audit - Review websites to identify technical issues and SEO opportunities.
AI Overview & ChatGPT Analysis - Capture insights from AI tools to inform strategy.
Schema Audit Presentation - A presentation template to use for reporting and presenting schema to clients.
Schema Audit Template - A template to review current schema and recommend further schema suggestions.
Tracking Audit - A ready to use checklist for tracking audits.

Are these processes and templates mandatory for all team members?

Yes, using them ensures consistent delivery and helps you work effectively across projects and campaigns.