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Google Analytics (GA4)
A collection of lessons to help you understand, set up, and use GA4 to track website performance and make data-driven decisions.
What's included?
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GA4 Dashboard & Key Metrics
Learn to navigate the GA4 interface and understand the metrics that matter most for your client's websites. -
Event Tracking & Traffic Analysis
Set up and monitor key events, track traffic sources, and gain insights into user behaviour. -
Advanced Reports and Performance Monitoring
Build exploration and path reports, track AI/LLM traffic, and monitor page performance effectively.
Course Lessons
Frequently asked questions
What is the GA4 course category about?
This course teaches how to use Google Analytics 4 to track website performance, user behaviour, conversions, and AI/LLM traffic.
How do I track key events in GA4?
Follow the lessons on event setup and tracking to capture interactions that matter most for client campaigns and reporting.
How do I build exploration reports and monitor performance?
The course shows how to create exploration reports, path exploration, and page performance reports to gain actionable insights.
How do I track website traffic sources and conversions?
Use lessons on traffic sources, conversion paths, and GA4 metrics to understand where visitors come from and how they engage with client sites.
How do I track AI & LLM traffic in GA4?
The course covers methods to identify and monitor traffic from AI and LLM-driven sources to assess their impact on search and user behaviour.
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