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AI
Learn how AI is reshaping search and SEO, and discover how to use AI tools to work smarter, faster, and more strategically at Ink Digital.
What you'll learn
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Introduction to AI in Search
- How AI is shaping modern search engines
- Overview of SERP changes driven by AI
- How users' search behaviour is shifting
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Understanding AI Overviews (AIO)
- What AI Overviews are
- How Google pulls data into AIO panels
- How visibility works and the concept of citation ranking
- Why this matters for clients
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How AI Impacts SEO Strategy
- Keyword research in the age of AI
- Intent shifts & conversational queries
- SERP volatility and content formats
- How AI affects content discovery and user journeys
Course Lessons
Frequently asked questions
What is this AI course category about?
This category covers how AI is used across digital marketing, including search, SEO, processes, content workflows, and analytics tracking.
How do I create custom ChatGPT assistants?
Follow the 'How to Create Custom ChatGPTs' course for step-by-step instructions on building AI assistants tailored to Ink Digital workflows and your clients.
How can I track AI traffic in GA4 or SEOmonitor?
Use the tracking courses to set up GA4 reports and interpret SEOmonitor data, including daily AI overview insights.
How does AI impact search and SEO?
Courses like 'How AI is Changing Search' and 'AI Search Tracking on SEOmonitor' explain how AI influences SERPs, rankings, and keyword trends.
How do I use AI insights in my day-to-day work?
Use AI to inform keyword research, content briefs and reporting, but always review outputs manually before applying them to client projects.
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